Getting past routine blindness – discovering uniqueness
How can I differentiate my hotel from the competition? What makes us special?
A bed is a bed is a bed … – you might think so, but in future this will not be enough. Many hotel owners are not aware of the potential of their properties. They are preoccupied with their daily routine and have forgotten why guests are visiting their hotel. It is critical to position yourself with the right target audience. The goal is to create more returning customers. Make your property stand out amongst your competitition. If you think you are just like everbody else – well, attend this course and discover what makes you special.
The goal of this workshop is to create greater awareness about your strengths and USP. Even if you think your location is superb, your service is excellent and your staff are friendly, we will show you many more aspects which can turn first time visitors into loyal returning guests.
Contents
- ”Who am I and what do I do?”
- Product knowledge
- Discovering my Unique Selling Point
- Creating Wow-Effects
- Target audiences and the right product
- Positioning
- Discovering more potential to attract future guests
Target Audience
General Managers, Banquet, Shift Leaders, Receptionists, Management, Reservations, Sales, Trainers, Meeting & Events Team, Directors
Duration
1 Day
Max. Number of Participants
10
Difficulty
Trainer
